Some things affect the business value, or at least its attractiveness, that are not on the financial reports ... like how much does the business revolve around the owner, are there any strategic value or patents with the business, how many employees are there and are any managers that can run part or all of the company, etc. An absentee-owned business is worth more than an owner-operated business. Although many look at multiples of NOI or fractions of gross revenue, the company size and industry is critical in determining value.
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